-
1 multinational product
марк. многонациональный [мультинациональный\] товар* (товар, продаваемый в нескольких странах мира)Syn:See: -
2 multinational product
-
3 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
4 global product
марк. глобальный продукт (продукт с известной торговой маркой, узнаваемый и покупаемый во всем мире)See:* * ** * *продукт, который продается по всему миру под одной фирменной маркой -
5 товар многонационального распространения
Advertising: multinational productУниверсальный русско-английский словарь > товар многонационального распространения
-
6 производственная фирма
комиссионная фирма — commission company; conforming house
Бизнес, юриспруденция. Русско-английский словарь > производственная фирма
-
7 company
компания; (акционерное) общество; фирма; корпорация -
8 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
9 Eastman, George
SUBJECT AREA: Photography, film and optics[br]b. 12 July 1854 Waterville, New York, USAd. 14 March 1932 Rochester, New York, USA[br]American industrialist and pioneer of popular photography.[br]The young Eastman was a clerk-bookkeeper in the Rochester Savings Bank when in 1877 he took up photography. Taking lessons in the wet-plate process, he became an enthusiastic amateur photographer. However, the cumbersome equipment and noxious chemicals used in the process proved an obstacle, as he said, "It seemed to be that one ought to be able to carry less than a pack-horse load." Then he came across an account of the new gelatine dry-plate process in the British Journal of Photography of March 1878. He experimented in coating glass plates with the new emulsions, and was soon so successful that he decided to go into commercial manufacture. He devised a machine to simplify the coating of the plates, and travelled to England in July 1879 to patent it. In April 1880 he prepared to begin manufacture in a rented building in Rochester, and contacted the leading American photographic supply house, E. \& H.T.Anthony, offering them an option as agents. A local whip manufacturer, Henry A.Strong, invested $1,000 in the enterprise and the Eastman Dry Plate Company was formed on 1 January 1881. Still working at the Savings Bank, he ran the business in his spare time, and demand grew for the quality product he was producing. The fledgling company survived a near disaster in 1882 when the quality of the emulsions dropped alarmingly. Eastman later discovered this was due to impurities in the gelatine used, and this led him to test all raw materials rigorously for quality. In 1884 the company became a corporation, the Eastman Dry Plate \& Film Company, and a new product was announced. Mindful of his desire to simplify photography, Eastman, with a camera maker, William H.Walker, designed a roll-holder in which the heavy glass plates were replaced by a roll of emulsion-coated paper. The holders were made in sizes suitable for most plate cameras. Eastman designed and patented a coating machine for the large-scale production of the paper film, bringing costs down dramatically, the roll-holders were acclaimed by photographers worldwide, and prizes and medals were awarded, but Eastman was still not satisfied. The next step was to incorporate the roll-holder in a smaller, hand-held camera. His first successful design was launched in June 1888: the Kodak camera. A small box camera, it held enough paper film for 100 circular exposures, and was bought ready-loaded. After the film had been exposed, the camera was returned to Eastman's factory, where the film was removed, processed and printed, and the camera reloaded. This developing and printing service was the most revolutionary part of his invention, since at that time photographers were expected to process their own photographs, which required access to a darkroom and appropriate chemicals. The Kodak camera put photography into the hands of the countless thousands who wanted photographs without complications. Eastman's marketing slogan neatly summed up the advantage: "You Press the Button, We Do the Rest." The Kodak camera was the last product in the design of which Eastman was personally involved. His company was growing rapidly, and he recruited the most talented scientists and technicians available. New products emerged regularly—notably the first commercially produced celluloid roll film for the Kodak cameras in July 1889; this material made possible the introduction of cinematography a few years later. Eastman's philosophy of simplifying photography and reducing its costs continued to influence products: for example, the introduction of the one dollar, or five shilling, Brownie camera in 1900, which put photography in the hands of almost everyone. Over the years the Eastman Kodak Company, as it now was, grew into a giant multinational corporation with manufacturing and marketing organizations throughout the world. Eastman continued to guide the company; he pursued an enlightened policy of employee welfare and profit sharing decades before this was common in industry. He made massive donations to many concerns, notably the Massachusetts Institute of Technology, and supported schemes for the education of black people, dental welfare, calendar reform, music and many other causes, he withdrew from the day-to-day control of the company in 1925, and at last had time for recreation. On 14 March 1932, suffering from a painful terminal cancer and after tidying up his affairs, he shot himself through the heart, leaving a note: "To my friends: My work is done. Why wait?" Although Eastman's technical innovations were made mostly at the beginning of his career, the organization which he founded and guided in its formative years was responsible for many of the major advances in photography over the years.[br]Further ReadingC.Ackerman, 1929, George Eastman, Cambridge, Mass.B.Coe, 1973, George Eastman and the Early Photographers, London.BC -
10 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
11 Fusion
Fusion f 1. BANK, FIN merger, amalgamation, fusion (von Unternehmen); 2. RW (AE) pooling of interests (Zusammenführung zweier Bilanzen, combining two sets of accounts to form a new balance sheet; cf merger accounting, BE); 3. WIWI outright consolidation* * *f 1. <Börse, Finanz> von Unternehmen amalgamation, fusion, merger; 2. < Rechnung> pooling of interests (AE) (Zusammenführung zweier Bilanzen, combining two sets of accounts to form a new balance sheet ; cf merger accounting (BE)) ; 3. < Verwalt> amalgamation; 4. <Vw> outright consolidation* * *Fusion
merger, merging, fusion, tie-up, absorption, amalgamation, consolidation (US), business combination (US), (Zivilrecht) confusion of rights (US);
• staatlich geförderte Fusion government-aided merger;
• grenzüberschreitende Fusion cross-border merger;
• komplette Fusion full-fledged merger;
• multinationale Fusion multinational merger;
• vertikale Fusion vertical merger;
• Fusion von Aktiengesellschaften consolidation of corporations (US), corporate consolidation (merger, US);
• Fusion durch Aktienübernahme amalgamation by share purchase;
• Fusion von Banken bank merger;
• Fusion von Einzel-, Großhandel und verarbeitender Industrie integration of retailing with wholesaling and manufacturing;
• Fusion von Kapitalgesellschaften consolidation of companies (corporations, US);
• Fusion von Konkurrenzunternehmen horizontal merger;
• Fusion der Mutter- mit der Tochtergesellschaft downstairs merger;
• Fusion von Unternehmen company merger;
• Fusion branchenfremder Unternehmen conglomerate merger (US);
• Fusion zum Zwecke der Erweiterung der Produktpalette product-extension merger;
• Fusion rückgängig machen to undo a merger;
• einer Fusion im Wege stehen to block a merger. -
12 empresa
f.1 company.pequeña y mediana empresa small and medium-sized businesslibre empresa free enterpriseempresa conjunta joint ventureempresa filial subsidiaryempresa matriz parent companyempresa privada private companyla empresa privada the private sectorempresa pública public sector firmla empresa pública the public sectorempresa de trabajo temporal temping agencyempresa de transportes haulage firm2 enterprise, undertaking.se embarcó en una peligrosa empresa he embarked on a risky enterprise o undertaking* * *1 (compañía) firm, company2 (dirección) management3 (acción) undertaking, venture\empresa filial subsidiary companyempresa matriz parent companyempresa multinacional multinational companyempresa naviera shipping companylibre empresa free enterprise* * *noun f.1) company, corporation, firm, business2) undertaking, venture* * *SF1) (=tarea) enterprise2) (Com, Econ) (=compañía) firm, companyempresa funeraria — undertaker's, mortician's (EEUU)
3) (=dirección) managementla empresa lamenta que... — the management regrets that...
* * *1)a) ( compañía) company, firm (BrE)b) ( dirección) management2) (tarea, labor) venture, undertaking* * *1)a) ( compañía) company, firm (BrE)b) ( dirección) management2) (tarea, labor) venture, undertaking* * *empresa11 = business [businesses, -pl.], commercial firm, company, corporation, firm, business enterprise, outfit, business interest, business firm, industrial firm, commercial enterprise, operating company.Nota: Perteneciente a un grupo.Ex: To a small or mid-sized business, information is critical for effective planning, growth and development.
Ex: Difficulties over access to these can arise when research project has been financed by a scientific organization or commercial firm who have an interest in maintaining security.Ex: Among the companies offering 'Mice' are Microsoft, Vision and Apple, but more are anticipated.Ex: The main form of knowledge transfer and the basis for decision making within corporations has not been a paper, a document or a detailed report, but a set of overhead slides and the discussions around them.Ex: The European Development Fund finances projects in overseas countries for which European-based firms can supply equipment and know-how.Ex: The 'Books at work' project in Kalmar in southern Sweden is the result of collaboration between trade unions, business enterprises and the public library.Ex: The author compares the advantages and disadvantages of buying from the larger established companies and smaller outfits.Ex: As an example, the University of Hawaii libraries have installed an online catalogue on which they will hang a special assortment of databases that are needed by Hawaii and Pacific business interests.Ex: Collection and preservation of records is an expensive pursuit and the task of persuading cost conscious business firms that they ought to preserve their records is an unenviable one.Ex: In libraries serving industrial firms, for example, the cost of not finding information may be high; this is why 'hard headed businessmen' add to their overheads by paying for extensive library services.Ex: Some commercial enterprises subsidise satellite communications for academic institutions.Ex: In the future, these files will be made readily accessible to other Glaxo operating companies through the use of computers.* a cuenta de la empresa = at company expense.* administración de empresas = business administration.* admnistrador de empresa = firm administrator.* archivo de empresa = business archives.* biblioteca de empresa = commercial library, industrial library, corporate library, company library, business library.* bibliotecario de empresa = industrial librarian.* comida de empresa = company dinner.* como las empresas = business-like.* conglomerado de empresas = conglomerate.* contratación de personal cualificado de otras empresas = lateral hiring.* curso mixto de clases y práctica en la empresa = sandwich course.* dejar la empresa = jump + ship.* de la propia empresa = company-owned.* de toda la empresa = systemwide.* director de empresa = company director.* directorio de empresas en base de datos = corporate directory database, company directory database.* documentación de empresas = business record.* empresa afiliada = sister company.* empresa comercial = commercial agency, commercial vendor, commercial business, business firm.* empresa con solera = established player.* empresa consolidada = established player.* empresa constructora = property developer.* empresa consumada = established player.* empresa de búsqueda personalizada de ejecutivos = headhunter.* empresa de cobro de deudas = debt collection agency.* empresa de contabilidad = accounting firm.* empresa dedicada a la venta por correo = mail order company.* empresa dedicada al desarrollo de productos = product developer.* empresa dedicada a los sondeos de opinión = polling firm, polling agency.* empresa dedicada al proceso del cereal = corn processor.* empresa de grandes derroches = high roller.* empresa de investigación = research firm.* empresa de la limpieza = cleaning firm.* empresa de liempza = cleaning business.* empresa de limpieza = janitorial business.* empresa de medios de comunicación = media company.* empresa de mudanzas = mover.* empresa de nuestro grupo = sister company, sister organisation.* empresa de nueva creación = this sort of thing, startup [start-up].* empresa de ordenadores = computer company.* empresa de reparto de paquetes = package delivery company.* empresa de seguridad = security firm.* empresa de servicios = service organisation, service agency, service company.* empresa de servicios de información = information broker, broker, information broking.* empresa de servicio social = social utility.* empresa de servicios públicos = public utility, utility company.* empresa de solera = established player.* empresa de telecomunicaciones = computer bureau.* empresa de trabajo = industrial affiliation.* empresa de un grupo = operating company.* empresa de viajes = travel company.* empresa en la que sólo pueden trabajar empleados que pertenezcan a un sindic = close shop.* empresa farmacéutica = drug company.* empresa filial = subsidiary company.* empresa hipotecaria = mortgage company.* empresa industrial = industrial firm.* empresa organizadora de congresos = conference organiser.* empresa privada = private vendor, private company, private business, private firm.* empresa pública = civilian employer, public firm.* empresas americanas, las = corporate America.* empresa sindicada = union shop.* empresa televisiva = television company.* empresa transportadora = shipper, shipping agent.* en toda la empresa = company-wide, systemwide.* específico de las empresas = company-specific.* fusión de empresas = consolidation.* gasto de empresa = business expense.* gestión de empresas = business management.* grupo de empresas = business group.* guardería de la empresa = workplace crêche.* información sobre empresas = business intelligence.* intranet de empresa = corporate intranet.* libro de empresa = organisation manual.* mercado de la empresa = corporate market.* mundo de la empresa = business world.* mundo de la empresa, el = corporate world, the.* mundo de las empresas = business environment.* página web de empresa = business site, corporate site.* para toda la empresa = company-wide, enterprise-wide.* partícipe en la empresa = corporate insider.* patrocinado por la propia empresa = company-sponsored.* pequeña empresa = small business.* persona de la propia empresa = insider.* programa de prácticas en la empresa = internship program(me), internship.* programa mixto de clases y práctica en la empresa = sandwich programme.* propiedad de la empresa = company-owned.* PYME (Pequeña y Mediana Empresa) = SME (Small and Medium Sized Enterprise).* que afecta a toda la empresa = enterprise-wide.* sitio web de empresa = business site, corporate site.* trabajador cualificado contratado de otra empresa = lateral hire.* ya parte de la empresa = on board.empresa22 = enterprise, scheme, venture, quest, operation, undertaking.Ex: Only those who have attempted to edit the proceedings of a conference can appreciate the magnitude and scope of such an enterprise.
Ex: There are forty-six centres in twenty-five countries participating in the scheme.Ex: However rudimentary or advanced the system, and no matter what the age of the children involved, certain matters should be considered before setting out on the venture.Ex: It is a quest without a satisfactory conclusion - a holy grail of librarianship.Ex: When he was younger he really turned the library around, from a backwater, two-bit operation to the respected institution it is today.Ex: Since the file from 1966-1975 contains some 2,500,000 references, a search of the complete data base is a fairly large-scale undertaking.* empresa descabellada = fool's errand.* empresa próspera = success story.* * *A1 (compañía) company, firm ( BrE)empresa filial subsidiary company2 (dirección) managementla empresa no se hace responsable de … the management cannot accept liability for …Compuestos:start-uppublic utility company, public utilitysponsors (pl) ( of an artistic event)private sector companypublic sector companyraiderB (tarea, labor) venture, undertakingnos hemos embarcado en una arriesgada empresa we've undertaken a risky venture* * *
empresa sustantivo femenino
1 ( compañía) company, firm (BrE);
2 (tarea, labor) venture, undertaking
empresa sustantivo femenino
1 Com Ind company, firm
empresa pública, state-owned company
2 (proyecto, tarea) undertaking, task: es una empresa muy arriesgada, it's a very risky venture
' empresa' also found in these entries:
Spanish:
administración
- ámbito
- amenaza
- asegurar
- bacalao
- casa
- CEPYME
- compañía
- constructor
- constructora
- contabilidad
- contrata
- dar
- decorar
- deficitaria
- deficitario
- definitivamente
- departamento
- depurar
- dirección
- dirigir
- diversificarse
- económica
- económico
- ejecutiva
- ensalzar
- entablar
- escala
- escáner
- espaldarazo
- estatal
- estructuración
- forjar
- gestión
- hipotecar
- hostelería
- imagen
- imposición
- inspección
- juez
- lanzamiento
- ligarse
- llevar
- mecánica
- nacional
- negocio
- negrera
- negrero
- patrón
- patrona
English:
administration
- amount to
- association
- audit
- backbone
- bankrupt
- base
- be
- being
- boss
- branch out
- builder
- business
- by-law
- carrier
- climb down
- cock-up
- collapse
- come in
- company
- creativity
- credit bureau
- dark horse
- deal with
- department
- developer
- disorganized
- division
- do
- down-market
- effective
- engineer
- enter
- enterprise
- equal
- established
- exploit
- firm
- fixture
- float
- flourish
- go down
- go under
- head
- house
- in-house
- insider
- intimidate
- launch
- launching
* * *empresa nf1. [sociedad] company;pequeña y mediana empresa small and medium-sized business;prohibido fijar carteles: responsable la empresa anunciadora [en letrero] post o stick no bills: advertisers will be held liableempresa común joint venture;empresa conjunta joint venture;empresa filial subsidiary;empresa funeraria undertaker's;empresa júnior junior enterprise, = firm set up and run by business studies students;empresa libre, libre empresa free enterprise;empresa matriz parent company;empresa mixta mixed company;empresa privada private company;empresa pública public sector firm;empresa punto com dot.com (company);empresa de seguridad security firm;empresa de servicio público public utility, US public service corporation;empresa de servicios service company;Urug empresa unipersonal sole trader, one person business2. [dirección] management;las negociaciones con la empresa the negotiations with management3. [acción] enterprise, undertaking;se embarcó en una peligrosa empresa he embarked on a risky enterprise o undertaking* * *f1 company;gran empresa large company;pequeña empresa small business;mediana empresa medium-sized business2 figventure, undertaking* * *empresa nf1) compañía, firma: company, corporation, firm2) : undertaking, venture* * *empresa n -
13 organization
1) организация; устройство, формирование2) объединение, организация3) организационная структураАнгло-русский словарь по экономике и финансам > organization
-
14 training
( боевая) подготовка; обучение; тренировка; наведениеship-based training (for assault landing) — десантная подготовка совместно с кораблями и плавучими средствами
— career enhancing training— common-track training— continental US training— cross-rate training— gunnery-oriented training— hand-to-hand combat training— intra-unit training— joint service training— nuclear weapon training— physical readiness training— reserve cycle training— resident school training— rifle marksmanship training— systems specific training -
15 company
nкомпания; общество; фирма; предприятие
- affiliated company
- ailing company
- air company
- airline company
- alien company
- allied company
- appraisal company
- associated company
- assurance company
- bank holding company
- bloated company
- blue-chip company
- bogus company
- broker company
- bubble company
- building company
- cable company
- car rental company
- carrying company
- chartered company
- closed company
- closed-end company
- closed-end investment company
- commercial company
- commercial credit company
- commission company
- competitive company
- consulting company
- consumer finance company
- consumer-goods company
- controlled company
- controlling company
- credit card company
- customer-centric company
- daughter company
- dealer company
- defunct company
- designing company
- development company
- distributing company
- diversified company
- domestic company
- domestic road haulage company
- dormant company
- emerging company
- engineering company
- export company
- factoring company
- farming company
- finance company
- financially-troubled company
- financing company
- foreign company
- foreign trade company
- forwarding company
- front company
- general marketing company
- general trade company
- hire-purchase company
- holding company
- home company
- immediate holding company
- incorporated company
- independent appraisal company
- industrial company
- inland navigation company
- installment credit company
- insurance company
- international company
- investment company
- issuing company
- joint-stock company
- large company
- leading company
- leased company
- leasing company
- life assurance company
- life insurance company
- limited-liability company
- liner company
- listed company
- loss-making company
- low-liquid company
- mail-order company
- major company
- management company
- managing company
- manufacturing company
- marketing company
- medium-sized company
- mixed company
- mobile radiotelephone company
- mortgage company
- multi-industry company
- multinational company
- mutual insurance company
- national company
- nationalized company
- navigation company
- nominee company
- nonoperating company
- nonprofit-making company
- nonresident company
- ocean company
- offshore company
- oil company
- one-man company
- open-end company
- open-end investment company
- operating company
- overseas company
- packaging company
- packing company
- paging company
- parent company
- personal loan company
- predecessor company
- private company
- private limited company
- privatized company
- processing company
- producer company
- product company
- property company
- proprietary company
- public company
- public limited company
- public utility company
- purchasing company
- quoted company
- railway company
- real estate company
- realty company
- registered company
- reinsurance company
- rival company
- sales company
- sales finance company
- salvage company
- securities company
- separate company
- service company
- shell company
- shipping company
- short-line company
- sister company
- specialized company
- state company
- statutory company
- steamship company
- stevedoring company
- stock company
- subsidiary company
- sub-subsidiary company
- supplier company
- surety company
- target company
- trade company
- trading company
- transparent company
- transport company
- troubled company
- trucking company
- trust company
- trust and mortgage loan company
- turnaround company
- unlimited company
- unregistered company
- venture capital company
- vendor company
- warehouse company
- well-established company
- wild cat company
- absorb a company
- close down a company
- constitute a company
- create a company
- dissolve a company
- establish a company
- float a company
- form a company
- keep a company afloat
- liquidate a company
- promote a company
- register a company
- represent a company
- run a company
- sell out a company
- set up a company
- start a company
- tout a company
- turn around a company
- wind up a company
- wipe out a companyEnglish-russian dctionary of contemporary Economics > company
-
16 monopoly
n1) монополия; исключительное право2) монополия; монополистическое объединение
- absolute monopoly
- accidental monopoly
- alcohol monopoly
- allround monopoly
- banking monopoly
- bilateral monopoly
- buyers' monopoly
- commercial monopoly
- complete monopoly
- consolidated monopoly
- currency monopoly
- discriminating monopoly
- ephemeral monopoly
- export monopoly
- financial monopoly
- fiscal monopoly
- foreign exchange monopoly
- foreign trade monopoly
- government monopoly
- group monopoly
- import monopoly
- industrial monopoly
- institutional monopoly
- international monopoly
- isolated monopoly
- land monopoly
- legal monopoly
- multinational monopoly
- natural monopoly
- new-product monopoly
- partial monopoly
- patent monopoly
- perfect monopoly
- private monopoly
- public monopoly
- public consumption monopoly
- pure monopoly
- regulated monopoly
- sales monopoly
- seller's monopoly
- shared monopoly
- single-firm monopoly
- state monopoly
- technological monopoly
- temporary monopoly
- trade monopoly
- monopoly of issuing money
- monopoly of location
- grant a monopoly
- have a monopoly
- hold a monopolyEnglish-russian dctionary of contemporary Economics > monopoly
-
17 Economy
Portugal's economy, under the influence of the European Economic Community (EEC), and later with the assistance of the European Union (EU), grew rapidly in 1985-86; through 1992, the average annual growth was 4-5 percent. While such growth rates did not last into the late 1990s, portions of Portugal's society achieved unprecedented prosperity, although poverty remained entrenched. It is important, however, to place this current growth, which includes some not altogether desirable developments, in historical perspective. On at least three occasions in this century, Portugal's economy has experienced severe dislocation and instability: during the turbulent First Republic (1911-25); during the Estado Novo, when the world Depression came into play (1930-39); and during the aftermath of the Revolution of 25 April, 1974. At other periods, and even during the Estado Novo, there were eras of relatively steady growth and development, despite the fact that Portugal's weak economy lagged behind industrialized Western Europe's economies, perhaps more than Prime Minister Antônio de Oliveira Salazar wished to admit to the public or to foreigners.For a number of reasons, Portugal's backward economy underwent considerable growth and development following the beginning of the colonial wars in Africa in early 1961. Recent research findings suggest that, contrary to the "stagnation thesis" that states that the Estado Novo economy during the last 14 years of its existence experienced little or no growth, there were important changes, policy shifts, structural evolution, and impressive growth rates. In fact, the average annual gross domestic product (GDP) growth rate (1961-74) was about 7 percent. The war in Africa was one significant factor in the post-1961 economic changes. The new costs of finance and spending on the military and police actions in the African and Asian empires in 1961 and thereafter forced changes in economic policy.Starting in 1963-64, the relatively closed economy was opened up to foreign investment, and Lisbon began to use deficit financing and more borrowing at home and abroad. Increased foreign investment, residence, and technical and military assistance also had effects on economic growth and development. Salazar's government moved toward greater trade and integration with various international bodies by signing agreements with the European Free Trade Association and several international finance groups. New multinational corporations began to operate in the country, along with foreign-based banks. Meanwhile, foreign tourism increased massively from the early 1960s on, and the tourism industry experienced unprecedented expansion. By 1973-74, Portugal received more than 8 million tourists annually for the first time.Under Prime Minister Marcello Caetano, other important economic changes occurred. High annual economic growth rates continued until the world energy crisis inflation and a recession hit Portugal in 1973. Caetano's system, through new development plans, modernized aspects of the agricultural, industrial, and service sectors and linked reform in education with plans for social change. It also introduced cadres of forward-looking technocrats at various levels. The general motto of Caetano's version of the Estado Novo was "Evolution with Continuity," but he was unable to solve the key problems, which were more political and social than economic. As the boom period went "bust" in 1973-74, and growth slowed greatly, it became clear that Caetano and his governing circle had no way out of the African wars and could find no easy compromise solution to the need to democratize Portugal's restive society. The economic background of the Revolution of 25 April 1974 was a severe energy shortage caused by the world energy crisis and Arab oil boycott, as well as high general inflation, increasing debts from the African wars, and a weakening currency. While the regime prescribed greater Portuguese investment in Africa, in fact Portuguese businesses were increasingly investing outside of the escudo area in Western Europe and the United States.During the two years of political and social turmoil following the Revolution of 25 April 1974, the economy weakened. Production, income, reserves, and annual growth fell drastically during 1974-76. Amidst labor-management conflict, there was a burst of strikes, and income and productivity plummeted. Ironically, one factor that cushioned the economic impact of the revolution was the significant gold reserve supply that the Estado Novo had accumulated, principally during Salazar's years. Another factor was emigration from Portugal and the former colonies in Africa, which to a degree reduced pressures for employment. The sudden infusion of more than 600,000 refugees from Africa did increase the unemployment rate, which in 1975 was 10-15 percent. But, by 1990, the unemployment rate was down to about 5-6 percent.After 1985, Portugal's economy experienced high growth rates again, which averaged 4-5 percent through 1992. Substantial economic assistance from the EEC and individual countries such as the United States, as well as the political stability and administrative continuity that derived from majority Social Democratic Party (PSD) governments starting in mid-1987, supported new growth and development in the EEC's second poorest country. With rapid infrastruc-tural change and some unregulated development, Portugal's leaders harbored a justifiable concern that a fragile environment and ecology were under new, unacceptable pressures. Among other improvements in the standard of living since 1974 was an increase in per capita income. By 1991, the average minimum monthly wage was about 40,000 escudos, and per capita income was about $5,000 per annum. By the end of the 20th century, despite continuing poverty at several levels in Portugal, Portugal's economy had made significant progress. In the space of 15 years, Portugal had halved the large gap in living standards between itself and the remainder of the EU. For example, when Portugal joined the EU in 1986, its GDP, in terms of purchasing power-parity, was only 53 percent of the EU average. By 2000, Portugal's GDP had reached 75 percent of the EU average, a considerable achievement. Whether Portugal could narrow this gap even further in a reasonable amount of time remained a sensitive question in Lisbon. Besides structural poverty and the fact that, in 2006, the EU largesse in structural funds (loans and grants) virtually ceased, a major challenge for Portugal's economy will be to reduce the size of the public sector (about 50 percent of GDP is in the central government) to increase productivity, attract outside investment, and diversify the economy. For Portugal's economic planners, the 21st century promises to be challenging.
См. также в других словарях:
Multinational corporation — A multi national corporation (MNC) or enterprise (MNE),[1] is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation. The International… … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
Australia — /aw strayl yeuh/, n. 1. a continent SE of Asia, between the Indian and the Pacific oceans. 18,438,824; 2,948,366 sq. mi. (7,636,270 sq. km). 2. Commonwealth of, a member of the Commonwealth of Nations, consisting of the federated states and… … Universalium
international relations — a branch of political science dealing with the relations between nations. [1970 75] * * * Study of the relations of states with each other and with international organizations and certain subnational entities (e.g., bureaucracies and political… … Universalium
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium
aerospace industry — Introduction assemblage of manufacturing concerns that deal with vehicular flight within and beyond the Earth s atmosphere. (The term aerospace is derived from the words aeronautics and spaceflight.) The aerospace industry is engaged in the … Universalium
France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… … Universalium
Germany — /jerr meuh nee/, n. a republic in central Europe: after World War II divided into four zones, British, French, U.S., and Soviet, and in 1949 into East Germany and West Germany; East and West Germany were reunited in 1990. 84,068,216; 137,852 sq.… … Universalium
international trade — Introduction economic transactions that are made between countries. Among the items commonly traded are consumer goods, such as television sets and clothing; capital goods, such as machinery; and raw materials and food. Other transactions… … Universalium
Microsoft — Coordinates: 47°38′22.55″N 122°7′42.42″W / … Wikipedia
Russia — /rush euh/, n. 1. Also called Russian Empire. Russian, Rossiya. a former empire in E Europe and N and W Asia: overthrown by the Russian Revolution 1917. Cap.: St. Petersburg (1703 1917). 2. See Union of Soviet Socialist Republics. 3. See Russian… … Universalium